Monday, April 23, 2012
Monday, April 16, 2012
Going Raw
The
art of sushi is still a relatively new concept in many countries, and sushi
chefs in Japan have recently been packing their knives to head to those
less-charted territories. Students at the Tokyo Sushi Academy in Tokyo plan to
join the growing ranks of professional Japanese chefs eager to serve a growing
overseas appetite for sushi, according to the New York Times article written by
Miki Tanikawa, “Japanese Sushi Students Aim for a Job Overseas.” With Japan’s
declining success in the restaurant market, students training in sushi culinary
schools are ready to tackle markets in other countries, where sushi is less
saturated.
“Here in the U.S., especially
in Oklahoma, you can see a steakhouse on every corner. Sushi is still an
unfamiliar idea to many Americans, so there’s plenty of potential for growth in
this market,” Beaux Mitcham, sushi manager at In the Raw Norman, said.
Many people in countries like
America and Germany may be aware of the sushi craze, but may have never tried
the Japanese delicacy. There are plenty of food lovers that are just not keen
on the idea of eating raw fish. Perhaps with more and more sushi houses popping
up, more people will be willing to give sushi a chance.
“I think a lot of people are
skeptical of sushi, and as a result they end up missing out on something
they’ve never even tried,” Joe Coscia, sushi chef at In the Raw Norman, said.
The potential for getting food
poisoning is also a factor in why some people steer clear of eating sushi. What
a lot of people do not know is that the majority of fish you get in sushi
restaurants is extremely fresh, making it safer to consume.
“Even though we aren’t on the
coast, we still are able to get fish really quickly after it has been caught,”
Mitcham said.
“If people knew more about
sushi and developed the type of respect for it that people familiar with it
have, they’d probably discover that they actually like it,” Coscia said.
As consumers become more acquainted with
sushi, the demand will certainly become higher. As a result, Japanese sushi
chefs looking to go abroad with their skills will have much more success in
markets where sushi is only beginning to emerge.
Monday, April 9, 2012
Norman Music Festival 2012
Norman Music Festival (NMF) will be rocking
Oklahoma April 26-28, marking its fifth year as a legitimate music destination
for local and national touring bands. For those three days, the typically
sluggish downtown Norman will be transformed into a full-on dance party
equipped with 13 stages, six venues, 44 sponsors, and countless artists from
all over the country. This year’s festival is expected to bring in an estimated
40,000 attendees--10,000 more than last year’s event.
Chrome
Pony, a Norman Music Festival crowd favorite since NMF 3, will be the last
performance of the 3-day event, playing at the Blackwatch Stage. Dark dance pop
with an 80s sound is how the band is described. Steven Battles, Chrome Pony’s
front man, is especially excited about this year’s festival.
“Norman
Music Festival is like a combination of Christmas and my birthday for my band.
It has been the best show for us because the crowds that come out to support
local music make our performance a really incredible experience,” Battles said.
New to the stages of Norman Music Festival
will be Tulsa’s own The Moai Broadcast. Members of The Moai Broadcast describe
their sound as “rocktronica”—rock with electronic overtones. Cody Brewer, The
Moai Broadcast’s guitarist, says the band is ready to join the ranks of NMF’s
veterans.
“We’re
no strangers to playing bars and other venues in Norman, so we’re really
excited that we are getting the opportunity to play this year’s festival.”
The Moai Broadcast will be hitting the stage
of the Sooner Theatre the last day of the festival at 3 p.m.
A festival map for all the
stages is available on NMF’s website. Ticket prices and music passes for Norman
Music Festival vary. For more information and everything you need to know about
Norman Music Festival, visit the festival’s website at www.normanmusicfestival.com.
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